Alexis González is a multidisciplinary designer and artist based in Chicago, focused on experiential design, typography, and brand identity.
Timberland
Football Reflections
Chicago Threads Collection
Type West
Newbridge Marketing
Stanley
Campus Collaborative
FUCHEBOL
Lauren Hall
Chicago Graphic Design Club
Stagehands
Work Archive
🖼️ Instagram
Student Work
Program: Type West Online @ The Letterform Archive
Project: Shop Artist Revival Typeface
“Shop Artist” is a distinctive text typeface that features straight triangular serifs with ornamental detail. It balances functionality with aesthetic sophistication. Key attributes include: short and long descenders, stubby serifs, and the combination of thick and thin high contrast stems.
This revival typeface is meant for all projects that demand text with a dash of personality and quirk in every aspect. The characters share a nod to the American Arts &Crafts Movement with a combination of Art Nouveau. "Shop Artist” is ideal for various graphic applications in the likes of: booklets, music industry ephemera, advertising, and boutique branding.
RESPONSIBILITIES: TYPE DESIGN, GRAPHIC DESIGN, & ART
DIRECTION