Alexis González is a multidisciplinary designer and artist based in Chicago, focused on experiential design, typography, and brand identity.
Timberland
Football Reflections
Chicago Threads Collection
Type West
Newbridge Marketing
Stanley
Campus Collaborative
FUCHEBOL
Lauren Hall
Chicago Graphic Design Club
Stagehands
Work Archive
🖼️ Instagram
Client: Stanley
Agency: Newbridge Marketing
Creative Direction: X.Wave
Role: Art Director, Graphic, & Production Designer
Stanley challenged Newbridge to connect with Gen Z on-campus through a high-impact mobile tour that would build brand love, drive engagement, and increase sales—positioning Stanley as the go-to drinkware brand for a new generation of consumers.
The Stanley Studio H2O Tour was a 13-week mobile pop-up activation across 14 college campuses designed to cement Stanley’s status as a must-have among students.
In collaboration with X.Wave and Stanley team, I assisted with the creative direction and logo for the campaign. From there, I ran and designed digital, print, and production assets for the tour from the trailer design, on-site signage, staff uniform, to the tour website, email marketing, paid & orgainic social.
RESPONSIBILITIES: ART
DIRECTION, DESIGN ACROSS DIGITAL & IRL TOUCHPOINTS,
INCLUDING: TRAILER DESIGN, LOGO LOCK-UP, PRINTED SIGNAGE, AND AIRSTREAM WRAP. WEB DESIGN, ORGANIC & PAID SOCIAL ADS,
AND EMAIL MARKETING.