Alexis González is a multidisciplinary designer and artist based in Chicago, focused on experiential design, typography, and brand identity.
Talking Rain
Football Reflections
FUCHEBOL
Timberland
Chicago Threads Collection
Type West
Newbridge Marketing
Stanley
Campus Collaborative
Lauren Hall
Chicago Graphic Design Club
Stagehands
Work Archive
🖼️ Instagram
Agency: Newbridge Marketing
Project: Campus Collaborative Rebrand
Role: Creative Director & Designer
Our internal student-facing brand, Campus Collaborative, needed a rebrand to connect to the newer generation of college students. The platform specializes in providing brand partnership opportunities, career-building information, and a general student online community.
I worked directly with our VP of Marketing to enhance our brand identity, visual components, and creative strategy. The updated direction and design embrace vibrant colors that align with the young & curious energy students bring across campuses nationwide.
Additionally, I created custom icons that relate to on-campus life and activities to visually illustrate student experiences.
RESPONSIBILITIES: CREATIVE & ART
DIRECTION, DESIGN, CREATIVE STRATEGY, & ILLUSTRATION. EMAIL MARKETING, BRAND GUIDELINES, SOCIAL MEDIA ASSETS & MERCH DESIGN FOR STUDENT CREATORS AND EMPLOYEES.