Visual Designer, Type Designer, Art Director, and Illustrator based in Chicago, IL. ✌🏽
Timberland
Chicago Threads Collection
Type West
Newbridge
Stanley
Campus Collaborative
Lauren Hall
HI-CHEW
Design Museum of Chicago
Stagehands
🖼️ Instagram
Agency: Newbridge Marketing
Project: Campus Collaborative Rebrand
Role: Lead Designer, Creative & Art Director
Our internal student-facing brand, Campus Collaborative, needed a rebrand to connect to the newer generation of college students. The platform specializes in providing brand partnership opportunities, career building information, and a general student online community.
I worked directly with our VP of Marketing to enhance our brand identity, visual components, and creative strategy. The updated direction and design embraces vibrant colors that align with the young & curious energy students bring across campuses nationwide.
Additionally, I created custom icons that relate to on-campus life and activities to visually illustrate student experiences.
RESPONSIBILITIES: CREATIVE & ART
DIRECTION, DESIGN, CREATIVE STRATEGY, & ILLUSTRATION. EMAIL MARKETING, BRAND GUIDELINES, SOCIAL MEDIA ASSETS & MERCH DESIGN FOR STUDENT CREATORS AND EMPLOYEES.