Graphic Designer, Art Director, & Illustrator based in Chicago, IL. ✌🏽
Timberland
Type West
Stanley
Campus Collaborative
Lauren Hall
HI-CHEW
Design Museum of Chicago
Stagehands
🖼️ Instagram
Agency: Newbridge Marketing
Project: Campus Collaborative Rebrand
Role: Lead Designer, Creative & Art Director
Our internal student-facing brand, Campus Collaborative, needed a rebrand to connect to the newwer generation of college students. The platform specializes in providing brand partnership opportunities and career building information for college students.
I worked directly with our VP of Marketing to on the rebrand to enhance our brand identity, visual compenents, and creative strategy. The updated direction and design embraces vibrant colors that align with the young & curious energy students bring across campuses nationwide.
Additionally, I created custom icons that realte to on-campus life and activities to visually illustrate student experiences.
RESPONSIBILITIES: CREATIVE & ART
DIRECTION, DESIGN, CREATIVE STRATEGY, & ILLUSTRATION. EMAIL MARKETING, BRAND GUIDELINES, SOCIAL MEDIA ASSETS & MERCH DESIGN FOR STUDENT CREATORS AND EMPLOYEES.