Visual Designer, Type Designer, Art Director, and Illustrator based in Chicago, IL. ✌🏽
Timberland
Chicago Threads Collection
Type West
Newbridge
Stanley
Campus Collaborative
Lauren Hall
HI-CHEW
Design Museum of Chicago
Stagehands
🖼️ Instagram
Client: Lauren Hall
Project: Logo & Visual Identity
Role: Designer & Art Director
Created a visual identity and logo Lauren Hall. She is a professional singer and songwriter from Chicago, that had her big break on the Voice Season 17. As Lauren solidifed herself as an artist, it was time to create her visual identity.
Her visual identity inclues custom lettering, a vibrant color palette, logo, and musical illustrations. The guiding light for this project was visualizing her energy by combining a retro look with her classy & sassy style.
The custom lettering comes through in the L in her name. I added a swash to the L as the the original L in the typeface did not have
RESPONSIBILITIES: GRAPHIC DESIGN, ART
DIRECTION, CUSTOM LETTERING, & CREATIVE STRATEGY