Alexis González is a multidisciplinary designer and artist based in Chicago, focused on experiential design, typography, and brand identity.
Talking Rain
Football Reflections
FUCHEBOL
Timberland
Chicago Threads Collection
Type West
Newbridge Marketing
Stanley
Campus Collaborative
Lauren Hall
Chicago Graphic Design Club
Stagehands
Work Archive
🖼️ Instagram
Client: Lauren Hall
Project: Logo & Visual Identity
Role: Designer & Art Director
Created a visual identity and logo for Lauren Hall. She is a professional singer and songwriter from Chicago who had her big break on The Voice Season 17. As Lauren solidified herself as an artist, it was time to create her visual identity.
Her visual identity includes custom lettering, a vibrant color palette, a logo, and musical illustrations. The guiding light for this project was visualizing her energy by combining a retro look with her classy & sassy style.
The custom lettering comes through in the L in her name. I added a swash to the L, since the original L in the typeface didn't have one.
RESPONSIBILITIES: GRAPHIC DESIGN, ART
DIRECTION, CUSTOM LETTERING, & CREATIVE STRATEGY