Stanley

Client: Stanley
Agency: Newbridge Marketing
Creative Direction: X.Wave
Role: Art Director, Graphic, & Production Designer

Stanley challenged Newbridge to connect with Gen Z on-campus through a high-impact mobile tour that would build brand love, drive engagement, and increase sales—positioning Stanley as the go-to drinkware brand for a new generation of consumers.

The Stanley Studio H2O Tour was a 13-week mobile pop-up activation across 14 college campuses designed to cement Stanley’s status as a must-have among students.

In collaboration with X.Wave and Stanley team, I assisted with the creative direction and logo for the campaign. From there, I ran and designed digital, print, and production assets for the tour from the trailer design, on-site signage, staff uniform, to the tour website, email marketing, paid & orgainic social.

RESPONSIBILITIES: ART DIRECTION, DESIGN ACROSS DIGITAL & IRL TOUCHPOINTS, INCLUDING: TRAILER DESIGN, LOGO LOCK-UP, PRINTED SIGNAGE, AND AIRSTREAM WRAP. WEB DESIGN, ORGANIC & PAID SOCIAL ADS, AND EMAIL MARKETING.