Alexis González is a multidisciplinary designer and artist based in Chicago, focused on experiential design, typography, and brand identity.
Talking Rain
Football Reflections
FUCHEBOL
Timberland
Chicago Threads Collection
Type West
Newbridge Marketing
Stanley
Campus Collaborative
Lauren Hall
Chicago Graphic Design Club
Stagehands
Work Archive
🖼️ Instagram
Agency: Newbridge Marketing
Project: Internal Rebrand, Brand Guidelines, and Social Media Templates
Creative Director: Chantrell Williams
Role: Designer & Art Director
Newbridge Marketing is an experiential marketing agency with over 15 years in the B2B marketing industry. 2025 was the year of redefinition - Newbridge needed to do more than change the name; we needed to shift perspective. Our in-house creative team took on the challenge of reintroducing the company to the experiential marketing sector through a fresh lens.
I worked directly with our creative director to ideate, explore, define, art direct, color, and everything in between - to ultimately refresh our brand identity. By designing the visual identity and establishing the creative foundation, it now shapes how Newbridge shows up across every touchpoint.
Brand Guidelines below.
RESPONSIBILITIES: ART
DIRECTION, DESIGN, COLOR, COPYWRITING, LOGO CLEAN-UP, AND CREATIVE STRATEGY. BRAND GUIDELINES AND SOCIAL MEDIA PRESENCE OVERHAUL.